What You'll Learn

Course Structure

Week 1-2: Research and Concept Development

Brand analysis, competitive research, mood boards, sketching techniques, developing multiple concept directions

Week 3-4: Digital Execution

Vector software fundamentals, geometric construction, typography selection, color theory application, file format preparation

Week 5-6: Refinement and Presentation

Scalability testing, mockup creation, presentation techniques, revision workflows, delivering final files

Each week includes practical assignments with detailed feedback. You'll create at least three complete logo projects from brief to delivery.

Most people think logo design is about making something that looks cool. It's not. A logo needs to work at 16 pixels on a phone screen and on a billboard. It needs to print in black and white. It needs to make sense without color.

This program walks through the actual process professional designers use. You'll learn why certain shapes work better than others, how typography affects readability at different sizes, and why simplicity usually wins.

What you'll actually do

We start with research—looking at competitors, understanding the industry, figuring out what the brand actually needs. Then sketching. Lots of sketching. Digital tools come later.

You'll work with vector software (Adobe Illustrator or similar) to build clean, scalable designs. We cover the technical stuff: proper use of paths, anchor points, geometric shapes. You'll learn to present concepts effectively and handle client feedback without compromising the design.

Common problems we address

Too much detail in initial designs, poor scalability, relying on effects instead of strong core shapes, and not testing logos in real-world contexts before finalizing.

By the end, you'll have a portfolio piece and understand the difference between decoration and functional design.