We built this to fix something that frustrated us
- Direct access to instructors who actually work in brand design, not just teach theory
- Live sessions where you can ask about specific problems you're facing right now
- Real feedback on your work from people who've presented logos to demanding clients
What makes our approach different
We started this in 2023 because existing courses felt disconnected from actual client work. Everything here reflects what designers need when they're building real brand systems.
Live interaction that actually helps
Ask about that kerning issue you're struggling with. Get immediate feedback on whether your concept reads clearly at small sizes. This isn't watching recordings—it's working through problems together.
Instructors with client scars
Our teachers have presented work to skeptical stakeholders, revised logos through twelve rounds of feedback, and learned which shortcuts cause problems three months later. They share what worked.
Timezone flexibility built in
Sessions run across different hours because our students are in Oslo, Melbourne, and Mexico City. We record everything, but the value is in showing up when you can and getting specific help.
Focused on what matters
We don't cover every aspect of branding. We go deep on vector technique, type pairing, mark construction, and presentation skills. The things that separate okay logos from memorable ones.
Small enough to be useful
Twenty people per session maximum. This isn't a lecture hall where you're one of hundreds. Instructors remember your work from last week and can reference what you were trying to solve.
Tools you already use
Mostly Illustrator and Figma. Sometimes Sketch. We focus on concepts and execution rather than software features—you learn why certain approaches work, not just which button to click.
How we actually run sessions
Most webinars are one instructor talking at a screen full of muted participants. We cap attendance so there's time for your questions. Sessions start with a concept demonstration, then move into critique and problem-solving.
Instructors share their screen to show technique, but also look at student work submitted beforehand. You'll see your logo dissected—what's working, what's fighting itself, where the eye gets confused. Sometimes uncomfortable, always useful.
Between sessions, you have access to a workspace where you can post work-in-progress and get written feedback. Not from other students guessing—from instructors who've solved similar problems in paid projects.
We're not trying to turn everyone into brand agencies. Some students just want to stop making logos that look amateurish. Others are building portfolios for career transitions. The sessions adapt based on who shows up and what they need help with.
Get in touch about enrollment